My Notes on “Blue Ocean Strategy” by W.Chan Kim & Renee Mauborgne:
Creating Blue Oceans
Rather than compete with Ringling Bros, Cirque du Solei created uncontested new market space that made the competition irrelevant.
Imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries in existence today. This is the know market space. Blue oceans denote all the industries not in existence today. This is the unknown market space.
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