Have you wondered how to create a YouTube video that “goes viral” and creates a torrent of new clients for your business?
Here are 3 essential components for a viral video that can generate business for you:
- It must be entertaining/hilarious/amazing
- It must have a business objective, a reason for being
- A mechanism so that people can connect with you and become a customer
Here are 2 videos that have fulfilled those 3 requirements:
1. “Mattress Dominoes World Record Attempt” (Bensons for Beds, UK)
What we can learn from this video
- You don’t have to push your agenda/brand (interested people will seek you out), put the focus on the entertainment value – in this case a World Record Attempt
- Leave clues to who you are
- Sign up for a new YouTube account using your brand name
- Be very subtle with your branding – in this case, the door of the truck had everything prospective clients needed
2. “Printing’s Alive” (Pazazz Printing, USA)
What we can learn from this video
- Be passionate about who you are and what you do. It’s infectious. People are envious of passionate people, because their own lives are mostly dull
- Tell a story
What other examples of corporate viral videos have you seen? Provide links to them in the comments below.
May I help you work on some viral video ideas for your business?
Talk to me, by email, or phone (07) 575 8799.
Cheers,
Sheldon Nesdale.