USP's Archives - Sheldon Nesdale

Ready, Fire, Aim by Michael Masterson

My Notes on “Ready, Fire, Aim” by Michael Masterson:

In launching new businesses, many entrepreneurs do the opposite of spending 80% of their time of their time on selling.
They spend most of their time, attention, energy and capital on things such as setting up an office, designing logos, printing business cards, filing forms, writing contracts, and refining the product.

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They have the impression that they are doing things in a logical order – getting everything just right before they open their doors.
In fact, they are wasting valuable resources on secondary and tertiary endeavours.
It is enough to have the product and customer service just okay at the outset. Perfecting them can be done a little later, after you have gotten feedback from your customers.
Sell as soon as you can – if possible before you have spent a lot of time and money making it perfect.

My Notes on “The Ultimate Sales Machine” by Chet Holmes:

You can profoundly improve your company if you absolutely commit one hour a week in which you do nothing else than work on making the business much more effective.
We all get good ideas t seminars and from books and business-building gurus. The problem is that most companies do not know how to identify and adapt the best ideas to their businesses. Implementation, not ideas, is the key to real success.
To do’s, tasks, and deadlines must be assigned after every meeting. But the key is not to ask for too much to be completed. Make the gains small but constant. If you are having the meeting every week and you are making small incremental gains each and every week, think of the profound transformation you’re going to have in 52 weeks.

My Notes on “Getting Everything You Can Out Of All You’ve Got” by Jay Abraham:

A customer is someone who purchases something. A client is someone under our protection. So when a client wants to buy a bicycle for his son, what he really wants to spend precious time with his son to teach him to ride a bike, so its in his best interests if I sell him the best bike in the store that won’t crumple if he bumps into a tree. I am a trusted advisor, so he’ll be back next year to get bikes for the whole family.