There’s an ad playing on the radio at the moment about a local skin cancer specialist.
I have a problem with their choice of phone number:
0800 MELANOMA
To me, this is a classic case of being unable to consider the customers perspective, who is looking into the business from the outside.
The business owner must have thought “we deal with melanoma every day, it’s what we do, so if 0800 MELANOMA is available, it’s the right number for us”.
Meanwhile, the customer is thinking “I don’t like the look of this mole on my arm. I think I’ll be ok, but I better get it checked by a professional just to be sure”.
And then you want them to dial 0800 MELANOMA?
No thanks. I don’t want melanoma.
If you had two take-a-way pizza joints to choose from would you call: Continue reading “The Award For The Worst Toll Free Number Goes To 0800 MELANOMA”