My Notes on “Outrageous Advertising That’s Outrageously Successful” by Bill Glazer:
Recipe for a 5 Page Sales Letter
- Page 1: Tell your story, the reason why you’re doing this, and why buyers should buy
- Page 2: The details, what’s for sale, who you are, how much they’ll save
- Page 3: Offer free gift “premium”. A deadline. Write directly at them. Hint at coupons coming up on the last page.
- Page 4: Personal message reminding them how great you are, that they are your preferred customers, and not everyone is getting this offer, but they will later and then all the best stuff will be gone so they better act now. Another hint of the coupons on the last page
- Page 5: Use P.S. and P.P.S.
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