My Notes on “Permission Marketing” by Seth Godin:
My Summary:
Rather than write an advertisement in a feeble attempt to get people to buy (when they have never even heard of you before), simply ask them for permission to send them more information (a free report, a free sample, a list of “common mistakes” in your industry).
And in that information you send them, ask for permission to send them more.
After you build up a relationship in this way over time, then you can start selling.
Continue reading “Permission Marketing by Seth Godin – Have your customers given YOU permission?”