I thought it would be interesting to combine age group data from Facebook with age group data from Statistics New Zealand to see what proportion of each age group is using Facebook.
In particular, I was interested in answers to questions like:
- Is Facebook mainly for teenagers?
- Are people over 50 using Facebook?
- Are people over 65 using Facebook?
What questions would you like answered?
Let’s take a look at the data:
|
Age |
NZ Facebook Users* |
% of total Facebook users |
NZ Population** |
% of age bracket on Facebook |
|---|---|---|---|---|
|
13-15 |
161,709 |
8% |
181,850 |
89% |
|
16-17 |
141,495 |
7% |
127,220 |
^111% |
|
18-24 |
505,340 |
25% |
448,210 |
^113% |
|
25-34 |
464,913 |
23% |
557,750 |
83% |
|
35-44 |
343,631 |
17% |
613,030 |
56% |
|
45-54 |
222,350 |
11% |
614,160 |
36% |
|
55-64 |
121,282 |
6% |
481,640 |
25% |
|
65+ |
60,641 |
3% |
569,160 |
11% |
|
Totals: |
2,021,360 |
100% |
4,367,800 |
56% |
*Source: SocialBakers.com
**Source: Stats.Govt.nz
^How is it possible that more than 100% of that age group use Facebook? I don’t know.
What do you think? Do these results surprise you?
Write your comments below