I came across these billboards on Maunganui road today
.
Could bayofplentynz.com do better than “Nothing to do in Tauranga?”?
Yes, I think so.
That’s a terrible headline.
It’s negative.
How about “What to do in Tauranga?” for example?
And what are the billboards doing in Tauranga anyway?
I assume the target audience is tourists already in Tauranga? Why would they be here if they didn’t already know what they wanted to do here?
Wouldn’t it make more sense to put the billboards up in Hamilton or Auckland? (After they change the headline of course).
What do you think? What’s your idea for an even better headline?