My notes on “Fascinate: Your 7 Triggers to Persuasion and Captivation” by Sally Hogshead
Fascination Scale
- Avoidance
- You’ll take steps to avoid TV commercials
- Disinterest
- You might leave the room during a commercial break to grab a bite
- Neutrality
- You don’t really care if you watch the commercial or not. You’re not going to take steps to avoid it, or to watch it
- Mild Affinity
- If a commercial happens to pique your curiosity, you’ll watch. Otherwise, eh, whatever
- Interest
- Commercials entertain, at least the good ones
- Engagement
- You actively enjoy commercials. During Super Bowl, you pay more attention to the commercials than the game
- Immersion
- You go out of your way to watch commercials, even going online to search them out
- Preoccupation
- Obsession
- Compulsion
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