I’ve been reading about, and experimenting with, selling digital products for a couple of years (ebooks, e-courses, video courses etc), so when I came across this book I was pretty excited!
I expected this book to teach me how to:
- Create and build up an email list
- Generate ideas of what digital products I could create to sell to them
- Test those ideas on small samples of my email list to find which one gets traction
- Create a digital product
- Write a series of emails that builds anticipation and trust
- Make millions
But I was wrong.
It didn’t teach me those things. Continue reading “Launch by Jeff Walker”