My notes on “Crowdsourcing: How the Power of the Crowd is Driving the Future of Business” by Jeff Howe
8 Very Successful Crowdsourcing Examples
1. Threadless
- Threadless receives thousands of designs each week
- The Threadless community of millions votes
- The company selects nine from the top hundred to print
- Each design sells out
- Hardly surprising given the fact Threadless has a fine-tuned sense of consumer demand before they ever send the design to the printer
- Threadless isn’t really in the T-shirt business. It sells community