1. Take a fresh look at what you say
- Review (and improve) what you say about your business and your services
- On The Phone:
- Who answers the phone?
- What do they say?
- How are calls transferred?
- How are messages recorded?
- What’s the hold music?
- How could the menu options be improved?
- In Person:
- How do you record interactions with prospects and clients?
- What do you and your team wear?
- How do you follow up?
- What action do you ask them to take next?
- How does your team answer the question “what do you do?”
- On Your Website
- How quickly can a new visitor get up-to-speed on how you can help them?
- What’s your call-to-action?
- How easy is it to find your contact details?
- Do you use a contact form instead of a clickable email address?
- In Advertising
- What is the secret sauce of your business?
- Why does it exist?
- Why is it important?
- Do you lead with your logo, or a headline that states the benefits of your service?
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