My notes on “Guerrilla Marketing in 30 Days” by Jay Conrad Levinson and Al Lautenslager
What is your competitive advantage? Is it enough?
- Write down every reason you can think of to do business with your company. Now do the same for your top competitors. Scratch off the common ones. Are the remaining reasons good enough to be your competitive advantage? Do you need more?
- Asking your customers why they do business with you will provide you with your competitive advantages
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