My Notes on “Ready, Fire, Aim” by Michael Masterson:
When Launching A New Business, What Should Consume Your Time?
- In launching new businesses, many entrepreneurs do the opposite of spending 80% of their time of their time on selling.
- They spend most of their time, attention, energy and capital on things such as setting up an office, designing logos, printing business cards, filing forms, writing contracts, and refining the product.
- They have the impression that they are doing things in a logical order – getting everything just right before they open their doors.
- In fact, they are wasting valuable resources on secondary and tertiary endeavours.
- It is enough to have the product and customer service just okay at the outset. Perfecting them can be done a little later, after you have gotten feedback from your customers.
- Sell as soon as you can – if possible before you have spent a lot of time and money making it perfect.