20% of google searchers see your .com result & think “how did that American website get into my search results? Google must have screwed up. Oh well, I’ll click on the next one”.
Use a .co.nz website address if you have a NZ business.
Even if your target customers are overseas, being a .co.nz adds to your brand story.
*The statistics in this article were made up for dramatic purposes 🙂