My Notes on “Getting Everything You Can Out Of All You’ve Got” by Jay Abraham:
Only 3 Ways to increase income:
- Increase the number of clients
- Increase the size of the sale per client
- Increase the number of times that client buys from you
Difference between a customer and a client
- A customer is someone who purchases something. A client is someone under our protection. So when a client wants to buy a bicycle for his son, what he really wants to spend precious time with his son to teach him to ride a bike, so its in his best interests if I sell him the best bike in the store that won’t crumple if he bumps into a tree. I am a trusted advisor, so he’ll be back next year to get bikes for the whole family.
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