The most important thing for every author is that their work will be read and appreciated.
Every sale, every download, every note of appreciation, is exciting and fulfilling.
At first I thought writing books was about making money too, but now I realise it isn’t.
It’s about spreading ideas, and having an opinion, and being useful to people.
That’s why my most of my books are now free.
I’m not even going to ask for your email address before you can download them.
I just want the ideas in these books to be useful to you.
Sheldon Nesdale’s 4 Marketing eBooks
- “What 87 of the Best Business Books in the World Have to Teach You” [US$7]
- “How Smart Marketing Can Turn Your One Person Business Into A Cash Machine” [FREE]
- “How New Zealand’s Cafe’s, Restaurant’s & Bar’s Can Best Use The Internet To Attract New Customers And Encourage Existing Customers To Return” [FREE]
- “How to Optimise Your New Zealand Website for Search Engines” [FREE]
Book #1: “What 87 of the Best Business Books in the World Have to Teach You” [US$7]
Do you believe that business book authors are capable distilling their experiences and knowledge down into 200-400 page books that you could read in 4 – 8 hours?
Can you answer “YES!” to these 3 questions?
- Do you like the idea of feeding your mind with high quality business books but have trouble finding the time?
- Would you like some of the best business books on the planet summarised into easily digestible chunks?
- Would you like to have the important lessons highlighted for you and for it to be easy for you to identify the best books that you’d like to read in their entirety?
If you answered “YES!” to those questions, then my ebook “What 87 of the Best Business Books in the World Have to Teach You” is for you.
Buy this ebook now for US$7:
100% money back guarantee. If you are not happy with your purchase, just email me and I'll refund you within 24 hours.
Your 458 page ebook (pdf) includes these 87 chapters:
- Alibaba: The House That Jack Ma Built, by Duncan Clark
- Tools of Titans by Timothy Ferriss
- The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly
- Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future by Ashlee Vance
- Exponential Organizations by Salim Ismail
- Ask by Ryan Levesque
- Launch by Jeff Walker
- The 4-Hour Work Week (Timothy Ferris): What I Learned The Second Time Through
- Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis, Steven Kotler
- Money, Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins
- Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek
- Less Doing, More Living: Make Everything in Life Easier by Ari Meisel
- Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
- Flash Foresight: See The Invisible To Do The Impossible by Daniel Burrus
- How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
- The Power of Less: The 6 Essential Productivity Principles That Will Change Your Life by Leo Babauta
- Value-Based Fees: How to Charge, and Get, What You’re Worth by Alan Weiss
- Remote: Office Not Required by Jason Fried, David Heinemeier Hansson
- The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
- Abundance: The Future Is Better Than You Think by Peter H. Diamandis, Steven Kotler
- Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
- Startup Communities – Building An Entrepreneurial Ecosystem In Your City by Brad Feld
- Freakonomics by Steven D. Levitt and Stephen J. Dubner
- The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries
- The Toilet Paper Entrepreneur by Mike Michalowicz
- Rework by Jason Fried
- The Brain Audit by Sean D’Souza
- Made to Stick by Chip & Dan Heath
- Getting Things Done by David Allen
- How To Make Millions With Your Ideas by Dan S. Kennedy
- The Unwritten Laws of Business by J. King and James G. Skakoon
- How to Win Friends and Influence People by Dale Carnegie
- Purple Cow by Seth Godin
- Anything You Want by Derek Sivers
- Game-based Marketing by Gabe Zichermann
- Real-Time Marketing and PR by David Meerman Scott
- Hit The Ground Running: A Manual For New Leaders by Jason Jennings
- Why Now Is The Time To Crush It! Cash In On Your Passion by Gary Vaynerchuk
- Poke The Box by Seth Godin
- Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
- Socialnomics: How social media transforms the way we live and do business by Erik Qualman
- Social Media 101 by Chris Brogan
- Social Media Marketing for Dummies by Shiv Singh
- The Zen of Social Media Marketing by Shama Hyder Kabani
- Guerrilla Marketing in 30 Days by Jay Conrad Levinson and Al Lautenslager
- Linchpin: Are You Indispensable? How to drive your career and create a remarkable future By Seth Godin
- Marketing Without Money – How 20 Top Australian Entrepreneurs Crack Markets With Their Minds by John C Lyons and Edward de Bono
- Rules of Thumb: 52 Truths For Winning At Business Without Losing Your Self by Alan M. Webber
- The Knack – How Street-Smart Entrepreneurs Learn To Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham
- Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application by 37Signals
- Crowdsourcing: How the Power of the Crowd is Driving the Future of Business by Jeff Howe
- 1001 Ways To Make More Money As A Speaker, Consultant or Trainer by Lilly Walters
- How To Succeed As An Independent Consultant by Timothy R V Foster
- How We Decide by Jonah Lehrer
- Ready, Fire, Aim by Michael Masterson
- Outrageous Advertising That’s Outrageously Successful by Bill Glazer
- The Millionaire Next Door by Thomas J Stanley and William D Danko
- Toughen Up by Michael Hill
- Permission Marketing by Seth Godin – Have your customers given YOU permission?
- The Myths of Innovation by Scott Berkun
- Making Things Happen – Mastering Project Management by Scott Berkun
- Driven – How Human Nature Shapes Our Choices by Paul R. Lawrence & Nitin Nohria
- The five most important questions you will ever ask about your organisation by Peter F. Drucker, Jim Collins, Philip Kotler
- Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne
- Brain Rules by John Medina
- Tribes – We Need You To Lead Us by Seth Godin
- The Secrets of Consulting by Gerald M. Weinberg
- All Marketers are Liars by Seth Godin
- Getting Started in Consulting by Alan Weiss
- SPIN Selling by Neil Rackham
- The Ultimate Sales Machine by Chet Holmes
- The 80/20 Principle: The Secret of Achieving More With Less by Richard Koch
- The 4-Hour Work Week by Tim Ferris
- The E-Myth Revisited by Michael E. Gerber
- Indispensable by Joe Calloway
- The Sales Bible – The Ultimate Sales Resource by Jeffrey Gitomer
- The Complete Idiots Guide to Consulting by Robert Bacal
- Getting Everything You Can Out Of All You’ve Got by Jay Abraham
- 12: The Elements of Great Managing by Rodd Wagner and James K. Harter
- Influence – The Psychology of Persuasion by Robert Cialdini
- What Got You Here Won’t Get You There by Marshall Goldsmith
- Crucial Conversations, Tools For Talking When The Stakes Are High by Kerry Patterson
- Bargaining for Advantage by G. Richard Shell
- Meatball Sundae by Seth Godin
- 10 Days To Faster Reading by Abby Marks-Beale
Buy this ebook now for US$7:
100% money back guarantee. If you are not happy with your purchase, just email me and I'll refund you within 24 hours.
What people have been saying about my summaries
“Hey awesome summary I love it!”
– Menilik (Regarding Pitch Anything by Oren Klaff)
“Great post Sheldon. Useful cliff notes for all of us involved in creating long term value for customers.”
– Jo Allum (Regarding Value-Based Fees by Alan Weiss)
“Exactly what I was looking for after listening to the audio book! Outstanding work!”
– Judson (Regarding Pitch Anything by Oren Klaff)
“Hi Sheldon, thank you for such comprehensive notes. I’m not sure I could’ve done it this well. This sure will save a lot of time reading the book.”
– Prabu Rajasekaran (Regarding Value-Based Fees by Alan Weiss)
“Awesome job on these notes, for us having this fantastic book in audio version…”
– Glenn Skovmand (Regarding Pitch Anything by Oren Klaff)
“Succinct review Sheldon. Thanks. Love where you end it too.. “Building bridges” – to connect people where they are… its the core!”
– Jo Allum (Regarding StartUp Communities by Brad Feld)
“Thanks you so much for doing this. The book was awesome, but these notes are so helpful in being able to use it in my business.”
– Larry Genkin (Regarding Pitch Anything by Oren Klaff)
“Another nice review. Have the the book and your review has prompted me to revisit the methodologies and disciplines outlined. Enjoy the reviews.”
– Kevin Hansby (Regarding Getting Things Done by David Allen)
“Excellent summary! I own the audio book, and I dreaded having to transcribe my favorite sections. Thanks for posting this.”
– Rodrigo (Regarding Pitch Anything by Oren Klaff)
“This is my favourite business book! Great notes for a reminder.”
– Luke Foster (Regarding Purple Cow by Seth Godin)
“Sheldon, outstanding! You post is an excellent abridged version of the content in my book. As an author, it’s delightful to see your take-aways. Thank you!”
– Sally Hogshead (Regarding Fascinate by Sally Hogshead)
Buy this ebook now for US$7:
100% money back guarantee. If you are not happy with your purchase, just email me and I'll refund you within 24 hours.
Book #2: “How Smart Marketing Can Turn Your One Person Business Into A Cash Machine” [FREE]
Free Download Now: How-Smart-Marketing-Can-Turn-Your-One-Person-Business-Into-A-Cash-Machine (2013 edition, 61 pages, 782Kb .pdf)
Can you answer “YES!” to these 4 questions?
- Do you operate a “one person” type of business?
- Are sick to death of wasting money and time on advertising that doesn’t work?
- Do you need to get clearer about the goals for your business for the next month/year/5 years/20 years?
- Do you need a short punchy to-do list to help you make progress towards your business goals?
If you answered “YES!” to those questions, then my ebook “How Smart Marketing Can Turn Your One Person Business Into A Cash Machine” is for you.
Your 61 page ebook (pdf) includes these 20 chapters:
- 9 Questions To Get You Started When You’ve Got An Idea For A StartUp Business
- Have A Great Idea For A Start-Up Company But Worried Someone Will Steal It?
- B2B Marketing Plans: How To Create A One Page Marketing Plan – Just Answer These 7 Questions
- In the retail business? Waiting for the world to change back to the way it was?
- Selling services? Find out how to set your prices, and if you should put them on your website
- 5 Questions For Small Business Owners to Think About Today
- What Are You Offering Your Clients? Junk, Rip-off, Bargain, Boring, or Quality?
- Demographic Segmentation: Are You Still Segmenting Your Customers With Demographics Like Age, Gender, Address Etc? Stop.
- 62 Ways to Advertise Your Business
- Want Free Media Exposure? What The News Media Values & How You Can Get Your Business In The News
- How To Modify Your Advertising Depending On The Customers Usage Level And Loyalty
- Should I Renew My Yellow Pages Listing For My Small Business?
- How To Milk LinkedIn – The 8 Most Important Cows
- How To Handle Negative Reviews About Your Business
- Money Back Guarantees: Should You Offer None, 30 Days, or 30 Years?
- Is The Contact Form On Your Website Making Your Prospective Clients Angry?
- 2 Vital Elements The “About Us” Page on Your Website May Be Missing
- Testimonials: Tips About How You Can Get Powerful Testimonials For Your Website
- Email Marketing: 7 Reasons Why It’s Cool, 3 Reasons It Sucks, 7 Tips To Make It Work
- Email Newsletters: 10 Tips For Designing & Building Your Email Newsletters
Download Now: How-Smart-Marketing-Can-Turn-Your-One-Person-Business-Into-A-Cash-Machine (2013 edition, 61 pages, 782Kb .pdf)
Book #3: “How New Zealand’s Cafe’s, Restaurant’s & Bar’s Can Best Use The Internet To Attract New Customers And Encourage Existing Customers To Return” [FREE]
Free Download Now: How-New-Zealands-Cafes-Restaurants-and-Bars-Can-Best-Use-the-Internet (2011 edition, 115 pages, 503Kb .pdf)
Can you answer “YES!” to these 3 questions?
- Do you operate a Cafe, Restaurant or Bar in New Zealand?
- Have you got the 3 “greats” sorted (great location, great food, great service) and want to grow your business?
- Are you short on cash at the moment so you need tips that are free or cheap to implement?
If you answered “YES!” to those questions, then my ebook “How New Zealand’s Cafe’s, Restaurant’s & Bar’s Can Best Use The Internet To Attract New Customers And Encourage Existing Customers To Return” is for you.
(This report was my 2011 major research project for my MBA through Waikato Uni)
Your 115 page ebook (pdf) includes these 15 chapters:
- Business Website: What is it? What did the business owners say? How can owners get started?
- Business Facebook Page: What is it? What did the business owners say? How can owners get started?
- Email Newsletter: What is it? What did the business owners say? How can owners get started?
- Online Review Websites: What is it? What did the business owners say? How can owners get started?
- Online “Daily Deal” Coupon/Voucher Websites: What is it? What did the business owners say? How can owners get started?
- Online Business Directories: What is it? What did the business owners say? How can owners get started?
- Applications for Smart Phones: What is it? What did the business owners say? How can owners get started?
- Pay-Per-Click Internet Advertising: What is it? What did the business owners say? How can owners get started?
- Business Twitter Account: What is it? What did the business owners say? How can owners get started?
- Personal LinkedIn Account: What is it? What did the business owners say? How can owners get started?
- Business Blog: What is it? What did the business owners say? How can owners get started?
- What is stopping owners from trying new electronic marketing methods?
- How do consumers find new places to visit using the internet?
- What questions are on consumers minds?
- How do consumers interact with their favourites online
Download Now: How-New-Zealands-Cafes-Restaurants-and-Bars-Can-Best-Use-the-Internet (2011 edition, 115 pages, 503Kb .pdf)
Book #4: “How to Optimise Your New Zealand Website for Search Engines” [FREE]
Free Download Now: How-to-Optimise-your-NZ-Website-for-Search-Engines-2009-Edition (2009 edition, 16 pages, 1.2 Mb .pdf)
Can you answer “YES!” to these 4 questions?
- Do you have a .nz website and want it to rank well for searches within New Zealand because your target audience is other New Zealanders?
- Do you want no-nonsense, cut-the-crap, proven techniques that will improve your Search Engine Ranking that are also easy to implement?
- Would you like to learn about how Search Engine Optimisation is done so you can benefit from free visitor traffic to your website?
- Are you worried that the professionals could rip you off because of your lack of SEO knowledge so you want to learn about SEO yourself?
If you answered “YES!” to those questions, then my ebook “How to Optimise Your New Zealand Website for Search Engines” is for you.
Your 16 page ebook (pdf) includes these 5 chapters:
- What you need in order to be able to make the changes that I suggest
- In a nutshell, the six basic steps of Search Engine Optimisation are
- 4 Quick and Simple Lessons to make you a better Search Engine Optimiser
- 15 Search Engines Optimisation Techniques in order of how easy they are to change, how much Google values them, and in what order you should implement them
- 5 Things You Can Do Next
Download Now: How-to-Optimise-your-NZ-Website-for-Search-Engines-2009-Edition (2009 edition, 16 pages, 1.2 Mb .pdf)
What Next?
Much of the content for these ebooks comes from the blog articles I write.
To keep up to date with the latest all you have to do is subscribe:
Subscribe For New Marketing Articles Via Email?
Additionally, if your company meets certain requirements, I may be available to help you one-on-one.