How To Write For The Web

Writing for the web is pretty simple on the surface, but the switch from writing for print to writing for the web is a difficult one for many people.

Here are some writing-for-the-web techniques to get you started:

1. Use long descriptive headlines, sub headings and sub-sub headings

• People commonly skim read web content very quickly, and they are attracted to headlines to get the gist of the pages content

2. Use bullet points and numbered lists

• Short, punchy bullet points are easy to digest, and divides content into easily managed chunks
• There is nothing more boring to a user than a long paragraph of text, it screams “I’m too long to read!”

3. Use very short paragraphs

• 1 sentence paragraphs on the web are fine (they are frowned upon in print)
• 2 sentence, and 3 sentence paragraphs are good
• 4 or more sentences in a paragraph is no good

4. Use internal hyperlinks

• If you have another webpage that explains a phrase or idea in more detail, link to it
• It’s good for the user because they know where they can go next, and its good for search engines

5. Use occasional bolding and italics to emphasise

• But don’t over do it!

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