The Power of Posters: 3 Key Principles For Advertising Your Business Services With Posters

posters-to-advertise-business Posters can be a great form of advertising for 4 main reasons:

They are cheap to reproduce in high volumes
Easy to produce (lots of printers/copy shops to choose from, or print on your own printer)
Highly visible, they make an impact
You choose the location, so you can target your customers

Here’s a quick guide to help you get the most out of poster advertisements:

1. Be Bold

To draw people’s attention, the focal point of your poster should be a large image. Think about the services you offer and what best represents those services.
If you run a restaurant, a picture of your signature dish would be great.
Alternatively, you can think of representing a need your potential customer will relate to.
If you are a massage therapist, you might choose a picture that shows stress or soreness, then state that your business will help with that need.
A bold headline can also draw attention. Keep it relatively short so that people can read it easily.
If you can, have the poster printed in color

A poster is not the place to list all the details of your business and services.
Your goal should be to attract the attention of people walking by and enable them to find your business later.
Keep the text limited to a simple, attention-grabbing headline, a small blurb or catchphrase, and your website and phone number.
Adding too much text will make your poster cluttered and difficult to read.
Less information in a larger font will draw the eye and be easier to remember.

The great thing about posters is that you can hang them anywhere.
Think about your target customers and what locations they might frequent.
If you run a dog walking business, you could hang posters at local veterinarians and pet stores.
If you offer tutoring services, you could try posting at schools or at cafes that draw in students.
If you’d like to hang your poster at another business, make sure you ask first.
Many small businesses will allow you to post advertisements on a bulletin board.
Post offices also usually have bulletin boards where you could pin your poster.
And look out for community bulletin boards in commercial areas.
Of course, you can also tape your poster around telephone poles in the neighborhood around your business.
As you hang more posters, more and more people will recognize your name.

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