My notes on “Why Now Is The Time To Crush It! Cash In On Your Passion” by Gary Vaynerchuk
Gary’s checklist for creating your personal brand:
- Identify your passion
- Make sure you can think of at least 50 awesome blog topics to ensure stickiness
- Answer the following questions:
- Am I sure my passion is what I think it is?
- Can I talk about it better than anyone else?
- Name your personal brand. You don’t have to refer to it anywhere in your content, but you should have a clear ideas of what it is. For example, “the no-be real-estate agent”, “The connoisseur of cookware”, “The cool guide to young adult books boys will love to read”.
- Buy your user name .com and .tv if possible at GoDaddy.com
- Choose your medium: video, audio, written word
- Start a WordPress or Tumblr account
- Hire a designer
- Include a Facebook Connect link, Call-to-Action buttons, Share Functions and a button that invites people to do business with you in a prominent place on your blog
- Create a Facebook fan page
- Sign up for Ping.fm or TubeMogul and select all the platforms to which you want to distribute your content. Choosing Twitter and Facebook is imperative; the others you can select according to your needs and preference
- Post your content
- Start creating community by leaving comments on other people’s blogs and forums and replying to comments to your own comment
- Use Twitter Search (or Search.Twitter) to find as many people as possible talking about your topic, and communicate with them
- Use blogsearch.google.com to find more blogs that are relevant to the subject
- Join as many active Facebook fan pages and groups relating to your blog topic as possible
- Repeat steps 12 through 16 over and over and over and over and over
- Do it again
- And again
- When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetising
- Enjoy the ride