My notes on “Startup Communities – Building An Entrepreneurial Ecosystem In Your City” by Brad Feld
Give Before You Get
Boulder is an incredibly inclusive community. Although there is some competition between companies, especially over talent, the community is defined by a strong sense of collaboration and philosophy of “giving before you get.”
If you contribute, you are rewarded, often in unexpected ways.
At the same time especially since it’s a small community it’s particularly intolerant of bad actors. If you aren’t sincere, constructive, and collaborative, the community behaves accordingly
Well, the bad news is that “business plans never survive first contact with customers” – Steve Blank.
This means that you can plan all you like, but real customers with real money in their pockets will buy what they want to, not what you’re selling.
So you are going to create a “business model” instead.
A business model has some elements of a “business plan” and some elements of a “marketing plan” but it’s better because it starts with your customers. And their opinion is the only opinion that matters really.
Dear universe, I would like the following headline appear in the Bay of Plenty Times on Fri 26 July 2013: “Tauranga University Enrolls First 99 Students, 4 Years Ahead Of Schedule”.
Impossible?
No.
Not impossible.
I’m going to tell you how.
You can probably think of at least 5 reasons why a university here would be great for Tauranga?
5 Reasons Why A University Would Be Great For Tauranga
It would keep school leavers around instead of sending them off to Hamilton, Auckland, Dunedin, Wellington or overseas
Once the students finish uni, they’d be looking for jobs, or even better, creating their own jobs here
Having smart young people around is good for the city
University research can be turned into business opportunities and startups
Uni students are cheap (or free) labour for startups. Lot’s of startups are good for a city (confession: this is my secret agenda)
Lot’s of people and groups complain about the lack of a university in the media, and there is lots of blaming going on for who’s fault it is for not getting started already.
It’s easy to forget the 3 biggest reasons that it hasn’t been built yet:
3 Reasons Why Tauranga Still Doesn’t Have A University
Universities take a really reallylong time to build (something like 4 years). They are huge. They need lots of buildings and lots of land. Actually, you never stop adding on to them
There is no university vacuum, because the Bay of Plenty Polytech & Waikato University partnership works quite well there isn’t a hurry to fix this problem
Did you know there has been just ONE new university in New Zealand built since 1965?
5 out of 8 were built between 1869 – 1897. That’s 140 to 116 years ago.
List of NZ University’s And When They Were Built
Year Established
University
Location
Full Time Students
1869
University of Otago
Dunedin
19,179
1873
University of Canterbury
Christchurch
15,624
1878
Lincoln University
Lincoln
2,668
1883
University of Auckland
CBD, Auckland
31,688
1897
Victoria University of Wellington
Wellington
17,785
1927
Massey University
Palmerston North
19,424
1964
University of Waikato
Hamilton
10,606
2000
Auckland University of Technology
CBD, Auckland
17,821
3 Options Left
There are just 3 options to choose from:
Ask each and every man, woman and child in Tauranga to contribute $2,000 each so we can build a couple of university buildings
Just forget about it. Write off the idea as too hard. Quitting is a valid decision. Don’t be embarrassed.
So let’s just work with what we have. My question for the Bay of Plenty Tertiary Education Partnership is this “What do you need?”
Put a virtual university together
What is a Virtual University?
Is it true that, today, if you choose a subject to master, that within 3 months from now, you could be the most knowledgeable person in your city (or country, or in the world) on that subject, and that all you need is internet access?
You don’t even need a classroom actually. Just a computer in a hole in a wall will do.
Watch this TED Talk by Sugata Mitra who shows how he enabled illiterate children in a remote village teach themselves Biology and English in 3 months with a single computer in a wall.
So the ice has been broken.
Do we really need huge buildings and desks and chairs and schedules and lecturers and tutors and fees and loans to pay for it all?
Sometimes we do.
But sometimes we don’t.
Imagine if we had both!
Imagine if people could choose!
In fact, we don’t have to imagine, because those are our choices already.
But sitting at home watching video after video is lonely.
Wouldn’t it be great if all the people in your area who were about to watch that video or learn that topic could come together and watch it together, and explain it to teach each other, and argue about it together?
Do you think you’d learn the content better if you could do that?
All we need is a courtyard in the middle of town that can hold about 100 people.
Tauranga’s got one. It’s called Red Square. (Which we could rename “TED Square” after TED.com).
Turn up there at lunchtime with your lunch and with your smart phone or tablet or laptop.
(Free high-speed WiFi would be handy too but 3G data is getting cheaper, so that will do for now.)
Choose a Khan video or TED video or any other YouTube video you want to watch and tweet your intention using the hashtag #RedSquareVideo and start a 2 minute countdown.
People can subscribe to be notified when that hashtag is used and they would have 2 minutes to come and join you.
They can load the video themselves (or cosy up next to you to watch it), and when it’s done you can have a chat about it so that knowledge really sinks in.
Or, if they want to watch another video, that can do so and others could join them.
The first day for this is 12noon Thursday 18 April 2013.
Imagine if 5 people turned up every day to do this.
And then 10.
And then 50.
And then 99.
That’s the goal: For 99 people to turn up on the 99th day after the start on 18 April 2013.
And this will be the headline on the Bay of Plenty Times website on Fri 26 July 2013 (99 days later): “Tauranga University Enrolls First 99 Students, 4 Years Ahead Of Schedule”.
I had the honour of spending 60 seconds with John Key this morning.
I was 1 of 10 young professionals invited to tell him about what we’re up to here in Tauranga, the city I love.
Here’s my 60 second speech:
Hi, I’m Sheldon Nesdale and I’m helping to build a eco-system of entrepreneurship and innovation here in Tauranga. One of 6 ways I’m doing that is by organising an event that people can go to and learn about entrepreneurship and innovation in a hands on way. It’s called Tauranga StartUp Weekend and it’s happening July 5,6,7 this year. It’s like a cake. You throw in ingredients like mentors, prizes, judges, strangers, structure, and chaos, and you eat whatever you cook.
This guy runs a whole country so his perspective is mostly a macro sized one. (Although he has this talent of zooming down to the individual level too).
This means he sees the big picture, the big system and the big moving parts.
When he was talking about Fonterra and exports, 2 pictures formed in my head that I want to tell you about.
The first picture was one of a giant machine which needed cogs to work.
What are the cogs in this machine? People.
You and me.
You might be a big cog or you might be a small cog, but the machine wants to be able to replace you easily or work without you if it needs too.
For example your job might be to sit in a cubicle and answer phones. The machine wants you to stay there.
But even if you leave, it’ll very quickly fill that spot with someone else.
The second picture was one of a nanobot swarm.
What’s a nanobot?
It’s a tiny machine. So tiny a million of them can fit on the head of a pin.
This time the people are individual nanobots.
They are separate. They are autonomous. They make their own decisions. But the supercool thing is that they can swarm to problems that need solving.
For example, poverty needs solving. The people/nanobots that care about poverty will swarm to that problem and solve it together.
That’s the future of work I think.
So, are you a cog or a nanobot?
And if you want to change, when are you going to start?