Month: August 2010

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7 Ways To Get Your Website Working Harder For You

  1. Is your website search engine friendly? Find out with a free review
  2. Is your website listed in the best, free NZ directories? Check the list
  3. Have you completed the 8 essential steps for getting a website working for you?
  4. Have you tried advertising using Google Adwords? Here’s how its done
  5. Have you got a copy of the 2009 ebook “How to Optimise Your New Zealand Website For Search Engines” which is now free?
  6. Does your website need a complete overhaul? Get it done for only $1800
  7. Does your business need fresh eyes and fresh ideas? 45 minutes of advice with a marketing professional is yours, for free

Cheers,

Sheldon Nesdale
Phone: (07) 575 8799

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Twitter/Facebook: How To Update Your Business Facebook Page Wall With Twitter

I am assuming you already have the following:

  1. Business Twitter Account
  2. Business Facebook Page

(If you don’t, I can help you set up Twitter and Facebook for your business)

You may be already aware how easy it is to update your personal Facebook Wall from Twitter.  But you don’t really want your tweets about your favourite movies or what you had for lunch appearing on your Facebook business page do you?

So, what do you want?

  • Do you want to be able to write a Tweet and for that Tweet to appear on your Business Facebook Page Wall (not on your personal profile)?
  • Do you want Retweets to be ignored so only your messages appear?
  • Do you want hashtags to be ignored because they wouldn’t work on Facebook anyway?
  • Do you want to save time by not having to update 2 platforms every time you have something to say?
  • Do you want your Facebook Business Page to look active without extra effort?

Then I have good news. Here’s how I achieved this yesterday.

How to Automatically Update Your Business Facebook Page Wall From Your Business Twitter Account:

  1. Go to the “Smart Twitter for Pages” Facebook application
  2. Click “Add to my page” (at the top of the left column)
  3. Choose the business page you want to add this feature to
  4. Login to your Business Twitter Account
  5. Authorise the application to access your Twitter account
  6. You’re done!

Need more help?

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Business Facebook Pages: Simple Tips For Your Business Page on Facebook

See updated version: October 2012

If you are just about to set up a Business Page on Facebook this short list of tips will save you some time.

#1. How to set a Facebook Business Page up

  • You need a personal Facebook account before you can set up a business page. If you’re an employee, that’s fine, you won’t be personally identified on the business page, and you can set up additional admins so that when you leave, you can remove your own access and everything still runs smoothly
  • Don’t make the mistake of setting up new Facebook login just for the business. This is a violation of Facebooks Terms (and people would have to “Add as Friend” instead of just clicking “Like” which is a barrier you don’t need)

#2. Ensure your logo is the right size

  • Set your logo to 180px by 180px. If you set the width bigger than that Facebook will do a really bad job of resizing it for you.
  • You can also increase the height to add some photos or text (but keep the top 180px x 180px just for your logo because this portion will be cropped and resized for the little 50×50 icon that appears beside all your wall posts). Eg: http://www.facebook.com/juicyfruit have done a great job

#3. Add a Facebook widget or “Like Box” to your website

  • Not just the Facebook icon and link to your Facebook page, add a whole widget! Facebook calls it the “Like Box“
  • Set the widget to show 9 or more followers (randomised)
  • Facebook will automatically show the friends of the person looking at the webpage which will encourage them to “Like” you too
  • Turn off the other junk like a stream of message
  • This is the easiest way to get Facebook followers

#4. Get a Vanity Url as soon as you can

#5. Change the order of your tabs

  • If you are logged in, you can just drag the tabs into the order you want (you can’t change the position of “Wall” or “Info”)

#6. Delete the tabs you don’t want to use

  • In your settings you can delete the tabs. If you decide you need them later, you can add them back
  • Eg delete the “Discussion” tab. Nobody seems to use it and it looks lame being empty

#7. ADVANCED: Add a custom HTML page

  • If you want to create a simple “About Us” page, or add a email newsletter signup form, or show other complex content, you’ll need to install an iFrame app like Static Iframe Tab
  • You have 3 choices, you can either:
    1. Show a single large image (lots of brands have a few pictures, text + a big arrow pointing to their like button)
    2. Type your content into the box provided using the Rich Text Editor or HTML view (if you need images you’ll have to host them on your own website and link to them with absolute references which is a bit annoying)
    3. Or, even better, setup a hidden webpage on your website and have it load within an iFrame (which gives you the ability to create any content at all)
  • Then you can rename the tab to whatever you like and choose a cool little icon for it

What else?

  • Do you use Facebook Business Pages? Share your tips in the comments below
  • Have I made a mistake in my list of tips? Correct me by leaving a message in the comments below

See updated version: October 2012