A Successful Business Owner Told Me “No I Don’t Have A Website, In Fact I Don’t Do Any Advertising”

Earlier this week I needed to find a catery for my cat because we are going away for a few days in January.  A friend of mine is a vet and she recommended both Te Puna Cat Resort, and Top Katz Boarding Cattery (also in Te Puna).

I searched Google for each, and both times the Finda business directory delivered their phone numbers.  Neither business seemed to have a website of their own.

I called Te Puna Cat Resort first and because my call was outside normal hours (it is not unusual for catteries to operate only between 8am and 10am, and 4pm to 6pm), I left a message (which they still haven’t returned, now 3 days later).

I called Top Katz next and Kathy, the owner, answered. I told her the dates I needed and she said she had to go and check her appointment book in her office and would call back in 5 minutes. She called back in 3.  She did have room. I asked if she had a website (in the hope that I could build a website for her) she said:

“no, I don’t have a website, in fact I don’t do any advertising at all, and I’m always full.  I have clients who drive down from Auckland (more than a 2 hour drive each way) to drop off their cat, and then return to Auckland to fly out for their holiday.  This business started as a hobby for me and now it’s full time for me plus I had to get my husband to quit his job so he could help too.”

Wow.

(I booked on the spot. I didn’t want my cat to miss out on this experience)

• Imagine having so many regular clients you have to turn most new clients away.
• Imagine having the freedom to choose how busy you want to be, how much business you want to handle
• Imagine being so sort after that your clients feel like they are in an exclusive club that’s not taking on new members

You must be thinking: “Top Katz must be expensive”.

Nope.

$10 a night.

The same price or cheaper than other catteries.

I have some ideas about how you can build your business into a customer magnet like this. Call me on (07) 575 8799, or email me.

– Sheldon.