My Notes on “The five most important questions you will ever ask about your organisation” by Peter F. Drucker, Jim Collins, Phillip Kotler:
Every truly great organisation demonstrates the characteristic of preserving the core but stimulating progress.
Peter Drucker told us over 40 years ago “The purpose of a company is to create a customer… The only profit centre is the customer.”
If he was here today he would amend this observation. He would say “The best companies don’t create customers. They create fans.
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